> ## Documentation Index
> Fetch the complete documentation index at: https://agenticadvertisingorg-fix-release-bump-classification.mintlify.site/llms.txt
> Use this file to discover all available pages before exploring further.

# get_creative_features

> get_creative_features evaluates a creative manifest against a governance agent and returns feature values for brand safety and compliance in AdCP.

# get\_creative\_features

<Info>
  **AdCP 3.0 Proposal** - This task is under development for AdCP 3.0.
</Info>

Evaluates a creative manifest and returns feature values from a creative governance agent.

## Use cases

* **Security scanning**: Detect malware, auto-redirects, credential harvesting, cloaking
* **Creative quality**: Evaluate brand consistency, platform optimization, guideline adherence
* **Content categorization**: Classify creative content against IAB Content Taxonomy or other standards
* **Accessibility**: Check WCAG compliance, screen reader compatibility

## Request

```json theme={null}
{
  "$schema": "/schemas/3.0.19/creative/get-creative-features-request.json",
  "creative_manifest": {
    "format_id": {
      "agent_url": "https://creative.adcontextprotocol.org",
      "id": "html5-display-300x250"
    },
    "assets": {
      "creative_html": {
        "asset_type": "url",
        "url": "https://cdn.agency.com/creative/abc123.html"
      }
    }
  },
  "feature_ids": ["auto_redirect", "credential_harvest", "cloaking"]
}
```

### Parameters

| Parameter           | Type      | Required | Description                                                                         |
| ------------------- | --------- | -------- | ----------------------------------------------------------------------------------- |
| `creative_manifest` | object    | Yes      | Creative manifest with `format_id` and `assets`                                     |
| `feature_ids`       | string\[] | No       | Filter to specific features. If omitted, evaluates all features the agent supports. |

## Response

<CodeGroup>
  ```json Security scanner (clean) theme={null}
  {
    "$schema": "/schemas/3.0.19/creative/get-creative-features-response.json",
    "results": [
      { "feature_id": "auto_redirect", "value": false },
      { "feature_id": "credential_harvest", "value": false },
      { "feature_id": "cloaking", "value": false }
    ],
    "detail_url": "https://scanner.example.com/reports/ctx_abc123"
  }
  ```

  ```json Security scanner (threat detected) theme={null}
  {
    "$schema": "/schemas/3.0.19/creative/get-creative-features-response.json",
    "results": [
      { "feature_id": "auto_redirect", "value": true, "confidence": 0.97 },
      { "feature_id": "credential_harvest", "value": true, "confidence": 0.91 },
      { "feature_id": "cloaking", "value": false }
    ],
    "detail_url": "https://scanner.example.com/reports/ctx_def456"
  }
  ```

  ```json Creative quality platform theme={null}
  {
    "$schema": "/schemas/3.0.19/creative/get-creative-features-response.json",
    "results": [
      { "feature_id": "brand_consistency", "value": 87, "unit": "percentage" },
      { "feature_id": "platform_optimized", "value": true },
      { "feature_id": "creative_quality_score", "value": 92, "unit": "score" }
    ],
    "detail_url": "https://quality.example.com/reports/ctx_ghi789"
  }
  ```

  ```json Content categorizer theme={null}
  {
    "$schema": "/schemas/3.0.19/creative/get-creative-features-response.json",
    "results": [
      { "feature_id": "iab_casinos_gambling", "value": true, "confidence": 0.95 },
      { "feature_id": "iab_automotive", "value": false, "confidence": 0.12 }
    ],
    "detail_url": "https://categorizer.example.com/reports/ctx_jkl012"
  }
  ```
</CodeGroup>

### Response fields

| Field                           | Description                                                                     |
| ------------------------------- | ------------------------------------------------------------------------------- |
| `results`                       | Array of feature evaluation results                                             |
| `results[].feature_id`          | Which feature was evaluated                                                     |
| `results[].value`               | Feature value: boolean (binary), number (quantitative), or string (categorical) |
| `results[].confidence`          | Confidence score (0-1), when applicable                                         |
| `results[].unit`                | Unit for quantitative values (e.g., `percentage`, `score`)                      |
| `results[].expires_at`          | When this evaluation expires and should be refreshed                            |
| `results[].measured_at`         | When this feature was evaluated                                                 |
| `results[].methodology_version` | Version of methodology used                                                     |
| `results[].details`             | Vendor-specific details                                                         |
| `detail_url`                    | URL to vendor's full assessment. Access-controlled by the vendor.               |

### Error response

```json theme={null}
{
  "errors": [
    {
      "code": "CREATIVE_INACCESSIBLE",
      "message": "Could not retrieve creative assets for evaluation"
    }
  ]
}
```

## Async evaluation

Some evaluations (e.g., sandboxed malware scanning) take time. The agent returns `status: "working"` and delivers results via webhook when complete. This uses the standard [async task pattern](/dist/docs/3.0.19/building/by-layer/L3/async-operations) — no custom status values needed.

## Orchestrator logic

The orchestrator applies feature requirements on the client side, the same way property list feature requirements work:

```javascript theme={null}
const result = await agent.getCreativeFeatures({
  creative_manifest: manifest
});

if (result.errors) {
  // Handle error - reject or retry
  return;
}

// Apply security requirements
const threats = result.results.filter(
  f => ['auto_redirect', 'credential_harvest', 'cloaking'].includes(f.feature_id)
    && f.value === true
);
if (threats.length > 0) {
  // Reject - security threat detected
  return;
}

// Apply quality requirements
const quality = result.results.find(f => f.feature_id === 'brand_consistency');
if (quality && quality.value < 80) {
  // Reject - below quality threshold
  return;
}
```

## Relationship to property governance

Creative governance follows the same pattern as property governance:

| Concept                   | Property governance                     | Creative governance                                |
| ------------------------- | --------------------------------------- | -------------------------------------------------- |
| **What's evaluated**      | Properties (websites, apps)             | Creatives (manifests)                              |
| **Feature declarations**  | `governance.property_features`          | `governance.creative_features`                     |
| **Evaluation task**       | Property list filters                   | `get_creative_features`                            |
| **Feature values**        | `property-feature-value` schema         | Same fields (value, confidence, expires\_at, etc.) |
| **Detailed intelligence** | Behind `detail_url` / `methodology_url` | Behind `detail_url` / `methodology_url`            |